I was hesitant at first, buying something so unnecessary.

I mean, it is the content that is important, right?

Sure is!

But how do you make people read you content?

With a crappy ass website you cobbled together with some free assets?

WRONG!

The First impression is (unfortunately) everything, and I have to admit, it feels fantastic even though I spent 70 Euro on something like this. It feels professional. And if it feels professional to me, it feels professional to the readers.

But, what took me so long before I invested in my site, you migth ask?

Simple, I couldn’t decide what the site was going to be about.

Me or my stories?

Every author has an author’s site after all, why shouldn’t I?

But in the end, nobody cares about the creator, only the product. At least, not until they have created something that is already popular.

So my name is not going to be my brand, but my fantasy universe, “Book of Legacy”

Book of Legacy has grown to be quite large over the year, to the point where I could probably make several books, novelettes and short stories from the concept. Which is exactly what I intend to do.

This site will be about the stories from this fantasy universe. And while it will also act as an author’s site, as well, it will only be secondary; mostly involving flash fiction, poetry and writing tips whenever inspiration strikes me.

In conclusion: Yes, you should invest in a proper theme, but only when you have decided exactly what you want from your site.

Not before.